Privacy policy

Privacy Policy

Last updated: 1 September 2026

At Sela Home (accessible from https://selahome.uk), one of our main priorities is the privacy of our visitors. This Privacy Policy document outlines the types of personal information that is collected, recorded, and processed by Sela Home when you visit, use, or make a purchase from our website (the "Services").

For the purpose of applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Sela Home is the data controller of your personal information.

1. Personal Information We Collect

When you visit or interact with our site, we collect certain personal information necessary to process your orders, provide customer support, and improve your shopping experience:

Contact & Identity Details: Full name, shipping address, billing address, phone number, and email address.
Payment & Financial Data: Credit/debit card numbers, transaction history, and payment processor verification details (processed securely via encrypted gateways).
Order & Account Details: Items placed in your cart, wishlists, order history, returns, and customer service correspondence.
Technical & Usage Data: IP address, browser type, device identifiers, time zone settings, operating system, and data regarding how you navigate our site.

2. How We Collect Your Data

We collect personal information through:

Direct Interactions: Information you provide when purchasing products, creating an account, or contacting customer support.
Automated Technologies: Cookies, web beacons, and tracking pixels that collect technical device data as you browse.
Third Parties & Partners: Service providers that assist with payment processing, logistics, and digital analytics.

3. How We Use Your Personal Information

We use your personal data to fulfill our contract with you and support our legitimate business operations, including:

Order Fulfillment: Processing payments, managing orders, arranging delivery, and providing order confirmations and invoice tracking.
Customer Support: Resolving inquiries, managing returns or exchanges, and maintaining customer service quality.
Marketing & Advertising: Sending promotional communications, newsletter updates, and tailored advertisements (you may opt-out at any time).
Fraud Prevention & Security: Authenticating transactions, detecting suspicious activity, and protecting against fraudulent purchases.
Legal Compliance: Complying with tax obligations, accounting rules, and statutory legal requests.

4. Sharing & Disclosure of Personal Information

We share your personal information with trusted third parties to provide our services:

Shopify Inc.: Our e-commerce platform host. Shopify processes personal data to enable our store's functionality. You can review Shopify's Privacy Policy at https://www.shopify.com/legal/privacy.
Payment Processors: Secure gateways (such as Stripe, PayPal, or Klarna) to process transaction payments.
Logistics & Carriers: Courier and shipping partners responsible for delivering your orders.
Marketing & Analytics Providers: Analytical tools (such as Google Analytics and Meta Pixels) to optimize advertising and user experience.

5. Cookies and Tracking Technologies

Our website uses cookies to enhance browsing, remember cart items, and analyze traffic. You can choose to accept or disable cookies through your web browser settings. However, disabling cookies may impact certain features of our online store.

6. Your Rights Under UK & EU Data Protection Laws

If you are a resident of the United Kingdom or the European Economic Area (EEA), you hold the following rights regarding your personal data:

Right of Access: The right to request copies of your personal data.
Right to Rectification: The right to request correction of inaccurate or incomplete information.
Right to Erasure: The right to request the deletion of your personal data under certain conditions.
Right to Restrict or Object: The right to limit or object to our processing of your personal data.
Right to Data Portability: The right to request that we transfer your collected data to another organization or directly to you.

To exercise any of these rights, please contact our Data Protection team at Contact@selahome.uk.

You also have the right to lodge a complaint with the UK data protection supervisory authority, the Information Commissioner's Office (ICO) at https://ico.org.uk.

7. International Data Transfers

As an online business, your information may be transferred to and stored at destinations outside the United Kingdom. When data is transferred internationally, we ensure adequate safeguards (such as Standard Contractual Clauses approved by the UK Government) are in place to keep your personal data protected.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, accounting, tax, or reporting requirements.